Ideas that sell

The De One blog

Paid media, e-commerce, AI, brand and data: what we learn running real brands, told without smoke and with numbers.

How much does digital advertising cost in Colombia in 2026?

An honest investment guide for Meta and Google Ads in Colombia: real ranges, what a well-run ad operation includes and how to know if your money is performing.

July 10, 2026 · 3 min read Read article →

Data & AI

ROAS: what it is, how to calculate it and what a good number looks like

ROAS is the king metric of e-commerce. Learn to calculate it properly, what a good number is in Colombia and the traps that inflate it.

July 7, 2026 · 3 min read

CRM

Repurchase: the metric that decides whether your e-commerce grows or stalls

Acquiring a new customer costs more every year. Repurchase rate is the silent lever of e-commerce stores that truly grow.

July 3, 2026 · 3 min read

E-commerce

Shopify, VTEX or WooCommerce: which one fits your business

Three platforms dominate e-commerce in Colombia and they do not really compete: each wins in a different scenario. A guide with no fan club.

June 28, 2026 · 3 min read

Data & AI

How we use AI at a marketing agency (for real, not as a promise)

Every agency claims to use AI. Here is exactly where we use it, what the client gains and where humans still run the show.

June 24, 2026 · 3 min read

Paid media

Meta Ads vs Google Ads: where to invest first for your business

It is not Meta or Google: it is which one first and for what. A practical guide based on your business type, your ticket and how people search for you.

June 19, 2026 · 3 min read

Data & AI

The marketing report you should demand from your agency

If your monthly report talks impressions and reach but not sales, you have a problem. This is the checklist of what a serious report must include.

June 14, 2026 · 3 min read

Creative

UGC and creative at volume: why 30 decent pieces beat 3 perfect ones

The algorithm rewards whoever tests more, not whoever polishes more. How volume-based creative production works and why UGC converts so well.

June 9, 2026 · 3 min read

E-commerce

How to prepare your e-commerce for discount season (and survive it)

Flash sales, anniversaries, tax-free days: discount dates can be your best month or your worst headache. The checklist we use with our clients.

June 4, 2026 · 3 min read

Branding

Branding that sells: how a clear brand lowers your acquisition cost

Branding is not the pretty logo: it is the reason your ads cost less. The direct connection between a strong brand and a low CPA, explained with business logic.

May 30, 2026 · 3 min read

CRM

Selling on WhatsApp: the guide for businesses that live in the chat

In Colombia, business happens on WhatsApp. How to go from messy chat to a measurable sales channel, with API, automation and good practices.

May 26, 2026 · 3 min read